Antitrust: Blocked Deere’s Acquisition Of High-Speed Precision Planting Systems

<h2>Justice Department Sues to Block Deere’s Acquisition of Precision Planting<&sol;h2>&NewLine;<p class&equals;"rtecenter"><strong><em>Acquisition Would Eliminate Deere’s Only Effective Competitor <&sol;em><&sol;strong><strong><em>in High-Speed Precision Planting Systems Market<&sol;em><&sol;strong><&sol;p>&NewLine;<div class&equals;"mh-content-ad"><script async src&equals;"https&colon;&sol;&sol;pagead2&period;googlesyndication&period;com&sol;pagead&sol;js&sol;adsbygoogle&period;js&quest;client&equals;ca-pub-9162800720558968"&NewLine; crossorigin&equals;"anonymous"><&sol;script>&NewLine;<ins class&equals;"adsbygoogle"&NewLine; style&equals;"display&colon;block&semi; text-align&colon;center&semi;"&NewLine; data-ad-layout&equals;"in-article"&NewLine; data-ad-format&equals;"fluid"&NewLine; data-ad-client&equals;"ca-pub-9162800720558968"&NewLine; data-ad-slot&equals;"1081854981"><&sol;ins>&NewLine;<script>&NewLine; &lpar;adsbygoogle &equals; window&period;adsbygoogle &vert;&vert; &lbrack;&rsqb;&rpar;&period;push&lpar;&lbrace;&rcub;&rpar;&semi;&NewLine;<&sol;script><&sol;div>&NewLine;<p>The Department of Justice filed a civil antitrust lawsuit today seeking to block Deere &amp&semi; Company’s proposed acquisition of Precision Planting LLC from Monsanto Company in order to preserve competition in the market for high-speed precision planting systems in the United States&period;<&sol;p>&NewLine;<p>The Antitrust Division’s lawsuit alleges that the transaction would combine the only two significant U&period;S&period; providers of high-speed precision planting systems – technology that is designed to allow farmers to plant crops accurately at higher speeds&period;  The acquisition would deny farmers throughout the country the benefits of competition that has spurred innovation&comma; improved quality and lowered prices&period;  The department filed its lawsuit in the U&period;S&period; District Court for the Northern District of Illinois&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;High-speed precision planting technology holds out the promise of improved yields for American farmers by enabling them to plant crops more accurately at higher speeds&comma;” said Acting Assistant Attorney General Renata Hesse of the Justice Department’s Antitrust Division&period;  &OpenCurlyDoubleQuote;Precision Planting has been a key innovator in high-speed precision planting and Deere’s only significant competitor in developing and selling these technologies&period;  If this deal were allowed to proceed&comma; Deere would dominate the market for high-speed precision planting systems and be able to raise prices and slow innovation at the expense of American farmers who rely on these systems&period;”<&sol;p>&NewLine;<p>High-speed precision planting is an innovative technology that enables farmers to plant corn&comma; soybeans and other row crops at up to twice the speed of a conventional planter without sacrificing accuracy&period;  Planting at higher speeds can be highly valuable to farmers&comma; many of whom have a limited window each year to plant their crops to achieve the highest crop yields&period;  As a result&comma; Deere and Precision Planting view high-speed precision planting as &OpenCurlyDoubleQuote;revolutionary technology” that represents a &OpenCurlyDoubleQuote;True Gamechanger for Agriculture” and expect it to become the industry standard in the coming years&period;<&sol;p>&NewLine;<p>According to the department’s complaint&comma; Deere and Precision Planting are the only two effective competitors in high-speed precision planting&comma; conservatively accounting for at least 86 percent of the market&period;  Deere and Precision Planting both introduced their respective high-speed planting systems in 2014&comma; after years of research and development&period;  The complaint details how the intense head-to-head competition between Deere and Precision Planting since that time has directly benefitted farmers through aggressive discounts and promotions&comma; lower prices and innovative product offerings&period;   The complaint alleges that Deere’s proposed acquisition of the company it has described as its &OpenCurlyDoubleQuote;number one competitor” would allow it to control nearly every method through which American farmers can acquire effective high-speed precision planting systems and provide it with the ability to set prices&comma; output&comma; quality and product features without the constraints of market competition&period;<&sol;p>&NewLine;<p>Deere &amp&semi; Company&comma; a Delaware corporation headquartered in Moline&comma; Illinois&comma; is the largest manufacturer of planting equipment in the United States&comma; including its ExactEmerge high-speed precision planting system&period;  In 2015&comma; Deere’s U&period;S&period; sales for planter-related equipment were approximate &dollar;900 million&period;<&sol;p>&NewLine;<p>Precision Planting LLC is a Delaware limited liability company headquartered in Tremont&comma; Illinois&period;  It is a leading innovator in planting equipment&comma; including its SpeedTube high-speed precision planting system&period;  In 2015&comma; Precision Planting’s U&period;S&period; sales for planter-related equipment were approximate &dollar;100 million&period;<&sol;p>&NewLine;<p>Monsanto Company is a Delaware corporation headquartered in St&period; Louis&comma; Missouri&period;  Monsanto is a leading global provider of agricultural products and is the ultimate parent company of Precision Planting LLC&period;<&sol;p>&NewLine;

Antitrust